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Magiczny Blog» Blog Archive » Dobry tytu艂 to jedna trzecia sukcesu (artyku艂)
M贸j ma艂y magiczny blog

Dobry tytu艂 to jedna trzecia sukcesu (artyku艂)

Posted in Biznes > Marketing > PR by --Nuta-- on August 31st, 2007

W艣r贸d specjalist贸w ds. public relations panuj膮 r贸偶ne teorie na temat przywi膮zywania wagi do tytu艂贸w. Jedni uwa偶aj膮, 偶e nie ma co si臋 nad tym za d艂ugo zastanawia膰, bo dziennikarz i tak nada informacji taki tytu艂, jaki b臋dzie chcia艂. Inni uwa偶aj膮, 偶e wystarczy w nag艂贸wku napisa膰 kr贸tko i zwi臋藕le, czego dotyczy informacja. Jeszcze inni staraj膮 si臋 wymy艣li膰 tytu艂, kt贸ry b臋dzie ich w艂asnym arcydzie艂em#8221;. Jaka jest wi臋c najlepsza droga? John Foster w ksi膮偶ce Effective Writing Skills for Public Relations#8221; przedstawia bardzo przydatne wskaz贸wki, jak sprawi膰, 偶eby tytu艂 informacji przyci膮gn膮艂 najpierw oko dziennikarza, a potem uwag臋 czytelnika.

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