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Linki sponsorowane w pasku wyszukiwania (Artykuł)

Posted in WpisoSfera by on June 4th, 2009

Linki sponsorowane zwane potocznie Google Adwords stanowią jedną z najmniej inwazyjnych form reklamy w sieci. Korzysta z niej już kilka milionów użytkowników aktywnie promując swoje witryny. O skuteczności tego narzędzia przekonało się już tysiące reklamodawców, a setki Internautów zakupiło produkt dzięki szybkiemu dotarciu do oferty. Analizując te dane Google rozpoczęło sukcesywnie wprowadzać nowe miejsca dla tej formy reklamy. Prócz wyników wyszukiwania, kampanie Adwords zajęły powierzchnie na Google Image Search oraz Google finance. Na tym jednak nie koniec.

Od tygodnia zza oceanu docierają informacje o tym, że Google testuje linki w pasku wyszukiwania Google Suggest. Czy wprowadzając linki sponsorowane w wyniki wyszukiwania nadal będzie można mówić o nich jako nieinwazyjnej formie reklamy?

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