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Magiczny Blog» Blog Archive » Product placement #8211; między reklamą a public relations (Artykuł)
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Product placement #8211; między reklamą a public relations (Artykuł)

Posted in WpisoSfera by on June 26th, 2009

O product placement można mówić różnie – że jest skuteczny – nieskuteczny, dobrze – źle zrobiony, ciekawy – zwyczajny, niemal niezauważalny – odpychający. Te cechy można stwierdzić na postawie subiektywnych opinii widzów lub specjalistycznych badań. Tylko czy jesteśmy przy tym pewni, że wiemy o czym tak naprawdę mówimy? Czym jest product placement? Niekonwencjonalnym sposobem promocji, techniką propagandy, działaniem wizerunkowym, reklamą, a może kryptoreklamą?

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